If you're over 50, or living under a rock, chances are high that you haven't heard of the PRIME craze that's sweeping our country. As a mother of a pre-teen rugby league football player, I can tell you that this drink has gained almost cult status in the minor leagues!

It began with a partnership between Logan Paul and KSI,  boxing rivals from the USA and UK, who jumped on the hydration/energy drink bandwagon and created and marketed colourful bottles of liquid for premium prices.

As per the official website, the Hydration line of the product contains 10% coconut water, BCAAS (Branched-Chain Amino Acids), and electrolytes. The Stick product is a powdered version of the Hydration drink that can be dissolved in water to create an on-the-go drink. Finally, the Energy line has caffeine in it, in addition to electrolytes, giving it that extra oomph.

I can tell you that in one rugby league tournament on the south coast of NSW this year, when news broke that there was PRIME in stock at the local Woolworths, the playing field was bare as children rushed headlong into the store to empty the shelves within minutes.  At the time the drink was $8/bottle, and stingy me let my son choose one for himself and one for his sister. The limit at the time was 5 bottles per person.

When I commented to another parent about the price point of this hyped product, she said, "Well this is cheap compared to the $15 I paid for it when it first came out!"

So what's with this new FAD? Will it hang around or be a one hit wonder like the pop duo Milli Vanilli, or the 1974 classic disco tune "Kung Fu Fighting" by Jamaican-born singer Carl Douglas?

A fad, by definition is, "an intense and widely shared enthusiasm for something, especially one that is short-lived; a craze"


So does the TINY house movement constitute a fad??? Are we going to be short lived?   What are your thoughts??!

At Havenwood, we don't believe so.

Cultural, economic, relational, and socio-economic shifts have taken place in our country and around the world, and there is a growing groundswell seeking change to the 'big box' thinking of corporate leaders and governmental policy.

We believe we will see this type of living become more normalised and embraced as we continue to refine and deliver product that is functional, beautiful, sustainable and viable.  

This isn't a fad.... tiny living was actually the norm prior to the last half century. Small homes, big families, large blocks, time to move and breathe, the family unit living locally, with time to care for community and place.

It seems there's a hankering for this again, and we are right here...ready to make it a reality for more and more of you.

Give us a call or book an appointment online via our contacts page.


Shani x




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